Qualitative Data - This is data collected through the way people like a certain music video due to their attitudes and values. It
also considers the dislike to some music video's.
Quantitative Data - A less personal way data is collected and based more around the facts and
statistics.
Demographic Data - A profile of the people you
market a product. It considers factors such as gender (the differences
between males and females), age (the difference between ages views), social
class (people with higher disposable incomes), their favourite genre of
music and the way they listen to the music.
Psychographic Data -
Used to collect data about an audience's personality, values, attitudes,
interests and lifestyles.
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